Chicago's filbert's root beer: 100 years of small-batch success
In a marketplace dominated by corporate giants, a Chicago institution is celebrating a century of defying convention: Filbert’s Root Beer. The Bridgeport-based company, a stalwart of small-batch soda production, marks its 100th anniversary this year, proving that sometimes, the best recipe for longevity involves resisting the urge to expand.
A legacy rooted in tradition
Ronald Filbert, the third generation to helm the family Business, carries root beer quite literally in his veins. His grandfather launched the enterprise in 1926, a period when root beer held the coveted title of America's most popular soft drink. “We've got a lot of loyal customers who’ve been enjoying our product for their entire lives,” he explains, a testament to the enduring appeal of a consistently crafted beverage.
While Filbert’s boasts a repertoire of dozens of flavors, root beer remains the undisputed champion, accounting for the vast majority of sales. But the secret to their remarkable staying power isn't a revolutionary ingredient or a flashy marketing campaign. It’s, as Ronald puts it, “a commitment to keeping the Business going.” The company’s success is intertwined with its deliberate choice to remain small, servicing neighborhood “mom and pop” stores that form the bedrock of their distribution network. This isn't merely a Business model; it's a philosophy.
The current location near 35th and Ashland is a relatively recent development. Ronald acquired the bottling facility he'd been utilizing in the 1990s, consolidating operations under one roof. This move, while practical, didn't alter the fundamental character of Filbert’s – a quiet, unassuming operation dedicated to quality over quantity. The company’s survival in an era of industrial consolidation isn’t accidental; it’s a deliberate choice.
But what does it mean for a Business to actively resist growth? It means prioritizing relationships over scalability, maintaining a hands-on approach to production, and fiercely protecting a tradition that many others have abandoned. It’s a powerful reminder that sometimes, the most innovative strategy is simply to stay true to your roots—literally.