I ran across the following article online the other day and thought it was quite timely and helpful for most authors. Here is a brief excerpt, and you can (and should!) read the rest by clicking on the link at the end of the piece here 🙂
The book publishing industry has experienced dramatic changes in the past couple decades. Previously, a few gatekeepers at major publishing houses determined what was worthy of publication. But the digital revolution democratized publishing, spawning the explosion of self-publishing and enabling hundreds of thousands of books to reach the market every year. Much like in the music industry, indie publishing created a wild west where virtually anyone could publish a book quickly and inexpensively.
The media has also changed. The Internet, social media, and instant communication processes have radically streamlined the relaying of newsworthy information, forging a leaner media corps in which fewer producers and editors create more and more content.
Unsurprisingly, these changes also prompted a shift in how books are promoted and marketed. Now the competition for media attention isn’t just fierce — it can be overwhelming. Relatively simple book publicity tactics of the past no longer suffice. While some core elements remain the same, for the most part the process of pitching and disseminating information about a book and the way information is presented to media is quite different.
Here are four examples of longstanding book promotion strategies that no longer work :
And keep us in mind! For All Your Editing and Writing Needs . . . 20 Years Professional Editing and Ghostwriting Experience with Major Publishers and Brand Name Authors. Visit our website for complete information regarding all of our services, credentials and endorsements.