I am too, have been for nearly 30 years. I also own a Writing and Editorial Consultancy firm, Margaret Langstaff Editorial. I work every day with writers trying to make their books better before publication.
But even the best book in the world, one people really would like to read, fails in the marketplace if it receives poor promotion. This fact of life is true for both conventionally published books and self-published books.
Publishers make a lot of marketing promises to get you to sign a contract and all too often fail to perform once you do. If you are self-published, you are even more vulnerable. For if your self-published book is not marketed properly it does not have a chance at all. And what do most self-published writers know about book marketing?
Look at Twitter, look at Facebook. It’s pathetic how many writers shoot themselves in the foot every day all day long. Turn off potential readers, dig themselves ever deeper into a hole of oblivion.
Someone in the biz urged this book on me, said it would help my clients. Well, I’m all for that! But I was skeptical. There is so much half-baked garbage out there by self-styled experts, I usually turn a deaf ear. So I wasn’t expecting much. But she delivers. I was surprised.
I’m not going to write a full blown review of WHY DOES MY BOOK NOT SELL? 20 Simple Fixes by Rayne Hall. There are plenty on Amazon. Check those out. I’m just going to say she has the creds (publishing, marketing) and has earned her stripes. She’s practical, knows what works, what doesn’t, and she makes a lot of sense.
I recommend her book to any writer who wants a decent return on his or her investment. It’s not the last word, but it’s a great start, the best brief to the point guide I’ve yet seen.